Marketing Planet

News

Bavaria creates a marketing conflict at World Cup with orange dresses

Published on
18 June 2010
by
Jacqueline Oud
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At WorldCup 2010 in South Africa, Bavaria - a Dutch brewer - creates a marketing conflict during a match opposing the Netherlands and Denmark with women dressed in sexy orange dresses. The action, considered as ambush marketing, irritated FIFA and Budweiser, the official sponser and directe competitor of Bavaria. In the mean time, the orange dresses are "hot" to have and Bavaria has won its publicity stunt.

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Studies

Entrepreneurship vs. employment: a genuine difference

Published on
24 March 2006
by
Nathalie Nowak, Yael Guillon
about
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Quitting an employer to become your own is just like getting on a boat thinking about the final destination, but not realizing the essence is in the actual journey, and the destination is never final… In this ImFusio article, the founders wil take you with them on their journey and show you their challenges towards entrepreneurship.

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Interviews

Promotional products: ambassadors in your customers’ environment

Published on
15 September 2005
by
Jacqueline Oud
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In this interview, Stéphane Jousset from Pamina, explains to Marketing Planet readers how to make best use of promotional products: turn them into ambassadors of your company.

Reviews

Sales and Marketing - organisational conflicts

Published on
4 November 2008
by
Jacqueline Oud
about
,

Sales versus marketing conflicts are not rare. However, we tend to take them for granted or see them as normal. But they damage the company in the end. If we take time to accept them though, we may find solutions and increase business results.

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Surveys

Buzz or true ... women prefer iPhone-men?

Published on
4 May 2010
by
Jacqueline Oud
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The hype around Apple and the «i-Products» is for none probably any longer a surprise. At the same time, marketing studies are not new to many neither. But what may happen when you try original marketing studies on an iPhone? Well … apparently you get to understand why women seem more attracted to men with an iPhone and a lot of buzz.

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