Marketing Planet

Jacqueline Oud

Jacqueline Oud is the creator and chief editor of Marketing Planet.

Understanding marketing and strategy, their role and influence, are two of her main interests. She is specialised in international marketing and development. Further professional interests are war strategy and psychology for their connection with marketing. Since 2007 she has put her marketing and strategy experience in support of organisational and quality issues as to influence from within the company and no longer focusing only on the outside.

Jacqueline Oud has obtained the Specialised Masters Degree at ESCP, Paris, in International Project Management and Marketing, in addition to her Business School degree at HEAO in the Netherlands. She also followed a business seminar in India, Ahmedabad, at the IIMA.

The various international contacts, and journeys have provided her a large vision of marketing today and its potential. It is a source of new ideas and creativity.

In her free time she likes to understand different cultures, to read or go outside looking for inspiration and get fresh air.

View online : Jacqueline Oud

Jacqueline Oud's articles

  • What is strategy about?

    Published on
    21 October 2003
    by
    Jacqueline Oud
    in
    about
    , ,

    Strategy is a word that many people use, it "sounds" good and can impress a lot of people. Strategy can also be found everywhere and thus seems to be applicable to a lot of topics. But what is it really about, what does it stand for and when should you use it, that’s what this article is about.

  • The marketing identity

    Published on
    18 August 2003
    by
    Jacqueline Oud
    in
    about
    ,

    Are some people meant to be working in marketing and are some people never going to make it in this world? How do you know if you are going to succeed and what does it take?


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