Virginie Vinas
Virginie Vinas has obtained a Master’s degree in International Business at the University of Paris Dauphine (DESS Affaires Internationales). She has particularly studied international marketing as well as intercultural management and communication with famous professors from ESCP-EAP business school and Science Po.
Distributor relationship management and the French cosmetics group L’Oreal are some of her main interests: her BA’s subject dissertation was "Between Globalisation and Regionalisation: the international strategy of the group L’Oreal".
She is interested in firms’ internationalisation strategies, export assistance but also in the importance of "culture" in a marketing plan. For her Master’s thesis, she has made a deep study on the French exporting support system, its strengths and weakness compared with other European countries. She has also monitored the organisation of her Master’s annual symposium, that year about "Investing in China: advantages and drawbacks".
Her several travels and stays abroad (among them India, Israel, Germany, United States, Norway) in addition to her work experience with Natexis Pramex International, an exporting assistance society, have reinforced her wish to specialise in the consulting for international business development.
Virginie Vinas's articles
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Distribution channels performance and brand image influence
- Published on
- 14 March 2005
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The performance of an international distribution channel depends on the style of management applied to the foreign partner: monitoring, controls and incentives as well as joint decision and “socialisation”. But what about the brand image influence? How arbitrate between a unilateral governance and a bilateral one? The case of L’Oreal.
