Yael Guillon
Yael Guillon, French, 32 years old, married and 2 children
After having studied in the USA, a Paris Sciences Po diploma (IEP Paris) and a strategic marketing PhD, Yael started working in a communication agency.
In charge of international accounts, he rapidly had the opportunity to work with multicultural teams, from Paris, London and Tokyo. After 2 years setting up a branch of his host company in Tokyo, he comes back in France thinking about a business linking training and intercultural management.
Since May 2004, he focuses on short-term assignments training and has co-founded ImFusio with Nathalie Nowak.
View online : ImFusio
Yael Guillon's articles
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Entrepreneurship vs. employment: a genuine difference
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- 24 March 2006
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Quitting an employer to become your own is just like getting on a boat thinking about the final destination, but not realizing the essence is in the actual journey, and the destination is never final… In this ImFusio article, the founders wil take you with them on their journey and show you their challenges towards entrepreneurship.
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Market Research… or the search for a market!
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- 7 December 2005
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"So we had it! Our own business idea. But, we had multiple challenges: where to start from? What were we researching? Who would be our clients? Our competitors? Where to find the necessary information? How to find it?" Discover this next step with the founders of ImFusio in their own chronicle.
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Finding your business idea
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- 13 July 2005
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Finding the right idea for a business seems obvious .... but only
afterwards. In fact, reality shows that it is a full time job and far from easy. In this first article from ImFusio, you will discover their steps in developping their idea and how they combined creativity with methods and references. -
Introducing ImFusio
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- 7 July 2005
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ImFusio accepted to share their journey with Marketing Planet readers. In different articles they will explain from a marketing point of view how they have succeeded in launching their company. An introduction to ImFusio.
