Stay tuned to the latest information on marketing, launched products and new trends, or other interesting data. The place to find concise information on what is going on in marketing and what might be interesting to follow.
News
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How to generate a case study
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- 10 August 2005
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Customer case studies are good ways of generating testimonials and good material for promoting your business. Some practical tips of how to create them and make the best use of them.
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McDonald’s - attracting even very young ones
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- 9 March 2005
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McDonald’s trying very hard recently to attract children in their restaurants and make parents feel good when they do so. How far can you go attracting children?
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Update on Coca Cola "Unexpected Summer Campaign 2004"
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- 4 January 2005
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The Coca Cola Unexpectd Summer Campaign was a big hit - or at least a big communication approach by Coca Cola. What was the final result of this campaign?
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Colgate’s restructuring plan aims sales and marketing initiatives
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- 4 January 2005
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Colgate announced a four-year plan including a lot of reduction of workforce and factories but also a clear increase of importance of the sales and marketing strategy.
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Adidas re-designs the Parisian Metro Porte d’Auteuil
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- 27 May 2004
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Adidas is focusing his advertising campaigns on two major European sports events of this summer. To distinguish itself from other competitors, Adidas is taking the run.
