Stay tuned to the latest information on marketing, launched products and new trends, or other interesting data. The place to find concise information on what is going on in marketing and what might be interesting to follow.
News
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Bavaria creates a marketing conflict at World Cup with orange dresses
- Published on
- 18 June 2010
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At WorldCup 2010 in South Africa, Bavaria - a Dutch brewer - creates a marketing conflict during a match opposing the Netherlands and Denmark with women dressed in sexy orange dresses. The action, considered as ambush marketing, irritated FIFA and Budweiser, the official sponser and directe competitor of Bavaria. In the mean time, the orange dresses are "hot" to have and Bavaria has won its publicity stunt.
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The most creative people event
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- 31 May 2010
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Fast Company organises the 2010 edition of the most creative people in business. It will take place on June 16th in New York, US. Inspiration and creativity garanteed.
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HP buys Palm, a technology fusion to come?
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- 4 May 2010
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Palm, known moreover for its Palm Pilot, innovater in his time, has been bought by HP. For some this seems a surprise, for others fully logical.
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Apple beware, there’s Lenovo’s U1 Hybrid Ideapad
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- 30 January 2010
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Begin January Lenovo presented its Ideapad U1 Hybrid. A removable tablet from a laptop. The tablet competition is going to be interesting.
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Apple’s Tablet: thou shalt be iPad .... or not
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- 28 January 2010
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On January 2010, Apple launched its long awaited tablet. Supposed to turned around the way we used internet and books, the commotion that was caused for a start had more to do with it’s name: iPad.
