Marketing Planet

Apple beware, there’s Lenovo’s U1 Hybrid Ideapad

Behind the fuzz around the launching of the iPad, there is more .... the Ideapad U1 Hybrid of Lenovo was presented beginning of January this year. With the advantage of being a hybrid, the tablet can be connected to its Notebook. So two in the price of one.

The tablet is very nice looking, fully tactile and you can turn it around, for exemple to read books. Up to 8 hours batterie, Wifi and 3G integrated. Available 2nd half of 2010. The hybrid fonction is a good outcome. Sounds promising. See how they will market it.

Even though there is seemingly less hype around this one than around the iPad, it might be dangerous to Apple. Lenovo is gaining market share and notoriety and for those who are not fully Apple-minded it’s all with advantages. Yeps, the market of the tablets will be promising and interesting.

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