Marketing Planet

Facts & Figures: presence of Procter & Gamble around you

According to an article in the Fortune Europe edition (April 17th, 2006) Procter & Gamble (number 24 in their Fortune 500 list) owns as much as 22 brands that top 1$ billion in sales. P&G gained 5 of them in its $61 billion acquisition of Gilette (the largest merger of 2005).

According to ACNielsen, 99% of U.S. households now use a P&G product.

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  • Author

    Jacqueline Oud
    12/03/2007 11:00

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    I just heard today that P&G sold their European paper handkerchief portfolio. To whom? To the Swedish group SCA, already manufacturer of disposable diapers and hand kerchiefs. The reason for doing so is not so much for the interest of the plants but more for the branding of the P&G products that they hope will reinforce their own position.
    It’s all in the name .... that’s marketing.