Our authors provide their opinion on books, articles, white papers and other published material that is of interest to marketing.
Reviews
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Sales and Marketing - organisational conflicts
- Published on
- 4 November 2008
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Sales versus marketing conflicts are not rare. However, we tend to take them for granted or see them as normal. But they damage the company in the end. If we take time to accept them though, we may find solutions and increase business results.
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BCG paper - Taking care of brands through vertical integration
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- 22 March 2006
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«Taking care of brands through vertical integration» is a paper from November 2005 by the Boston Consulting Group as a result of a study they carried out regarding the retail market and the possible threats for the manufacturer’s brand.
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Wikipedia - online initiation in marketing
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- 1 June 2005
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Wikipedia is the first and worldwide free encyclopaedia to be found online. It has a large chapter on marketing and related topics. A very interesting and multilingual way to learn online about marketing.
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Marketing Warfare, by Al Ries and Jack Trout
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- 14 March 2005
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In marketing books, Al Ries and Jack Trout know how to work their way. In their “International bestseller”, Marketing Warfare, they explain the marketing strategies by means of a war strategy. What to learn from the Burger war or the principle of force? Do you want to become a marketing general too?
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The magic power of Three
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- 30 December 2004
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Have you ever heard about the power of Three? Meet the number and its psychology behind it. Take the step to apply it to your marketing and sales aspects.
