Marketing Planet

The return of Tom Peters with Re-imagine"

Tom Peters, the co-writer of the famous book " In search of Excellence" (1982) has launched a new book called Re-imagine. Various magazines have been discussing about it (Fast Company, The Economist and Management).

Whether the book should become a new success or not is not yet decided. Mr Peters states that we should change many things and pay more attention to the human resources in a company.

There seems to be many contradictions in his book but what seems most open for discussion is the fact that marketing is above all about the way you wrap it up. Well, time will teach how he did succeed his own marketing.

Find more on Tom Peters and his work on hiw own personal website: Tom Peters