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• Bavaria creates a marketing conflict at World Cup with orange dresses

  18 June 2010, by Jacqueline Oud

  At WorldCup 2010 in South Africa, Bavaria - a Dutch brewer - creates a marketing conflict during a match opposing the Netherlands and Denmark with women dressed in sexy orange dresses. The action, considered as ambush marketing, irritated FIFA and Budweiser, the official sponser and directe competitor of Bavaria. In the mean time, the orange dresses are "hot" to have and Bavaria has won its publicity stunt.
  On Monday’s – June 14th - match opposing the Netherlands and Denmark, a group of (...)

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