Some more in-depth information on either new trends, upcoming technology or products will provide you a better understanding of today’s and tomorrows marketing as well as the hidden insights coming from throughout the world.
Studies
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Entrepreneurship vs. employment: a genuine difference
- Published on
- 24 March 2006
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Quitting an employer to become your own is just like getting on a boat thinking about the final destination, but not realizing the essence is in the actual journey, and the destination is never final… In this ImFusio article, the founders wil take you with them on their journey and show you their challenges towards entrepreneurship.
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Is marketing the answer to all?
- Published on
- 18 January 2006
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The movie "Last Holiday" is about to come out. Nothing special at first sight, wouldn’t it be that the main actors are not mainstream actors making it a movie that would have been impossible 10 years ago. What’s the role of marketing?
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DVD marketing war: Sony’s Blu-Ray against Toshiba’s HD-DVD
- Published on
- 22 December 2005
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We are about to live a revival of the marketing war "Betamax vs VHS". The marketing war of the high-definition next-generation DVD standard will be fought between Sony (Blu-Ray) and Toshiba (HD-DVD). The commercial launch is about to start, what will be the outcome?
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Market Research… or the search for a market!
- Published on
- 7 December 2005
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"So we had it! Our own business idea. But, we had multiple challenges: where to start from? What were we researching? Who would be our clients? Our competitors? Where to find the necessary information? How to find it?" Discover this next step with the founders of ImFusio in their own chronicle.
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Disney opens itself to cultural differences and adapts its latest park to the local culture
- Published on
- 15 September 2005
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Disney “Goes East†with the opening of the first Disney Park in China. The stakes are big, and probably for the first time in Disney history, the immutable rules of the park are changed. Disney is opening itself to cultural differences and adapts its park to China.
