Some more in-depth information on either new trends, upcoming technology or products will provide you a better understanding of today’s and tomorrows marketing as well as the hidden insights coming from throughout the world.
Studies
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Finding your business idea
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- 13 July 2005
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Finding the right idea for a business seems obvious .... but only afterwards. In fact, reality shows that it is a full time job and far from easy. In this first article from ImFusio, you will discover their steps in developping their idea and how they combined creativity with methods and references.
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Introducing ImFusio
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- 7 July 2005
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ImFusio accepted to share their journey with Marketing Planet readers. In different articles they will explain from a marketing point of view how they have succeeded in launching their company. An introduction to ImFusio.
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Branding with first names in the Netherlands
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- 6 July 2005
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Erwin Wijman carried out a study on first name branding in the Netherlands. First names are more and more used for brands and can definitely influence the positioning. According to the type of company they can be interesting and increase market shares. Whereas the most favourite ones are short ones, not all first names are without risk.
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From knowledge management to experience sharing
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- 28 June 2005
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Knowledge management is the solution to capture information and experience. But for marketing management, this success can only be achieved when out passing the initial technology idea and combine it with experience sharing. Discover the virtues of today’s generation of knowledge management and how to make it work for you.
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Reorganisation of the world wide textile industry: the role of marketing
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- 14 March 2005
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The textile market is about to undergo major changes as a result of the WTO Uruguay round agreements for the market on textile. How will this change the market and where lies the potential in the marketing strategy for textile companies?
