Advertising is everywhere and aims to communicate about a product, a brand or a service. What are the different types of advertisement, what do they look for and how successful are they or can they be?
Advertising
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Report suggests iPhone users more attracted to ads
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- 9 February 2009
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TheQ4 2008 Mobile Advertising Report from Limbo and GFK Technology published recently shows that iPhone users might be more tempted to react to advertising by phone. This might represent an interesting challenge for the advertising market.
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Promotional products: ambassadors in your customers’ environment
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- 15 September 2005
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In this interview, Stéphane Jousset from Pamina, explains to Marketing Planet readers how to make best use of promotional products: turn them into ambassadors of your company.
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McDonald’s - attracting even very young ones
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- 9 March 2005
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McDonald’s trying very hard recently to attract children in their restaurants and make parents feel good when they do so. How far can you go attracting children?
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Update on Coca Cola "Unexpected Summer Campaign 2004"
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- 4 January 2005
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The Coca Cola Unexpectd Summer Campaign was a big hit - or at least a big communication approach by Coca Cola. What was the final result of this campaign?
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The magic power of Three
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- 30 December 2004
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Have you ever heard about the power of Three? Meet the number and its psychology behind it. Take the step to apply it to your marketing and sales aspects.
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