As marketing is a practical and living topic, some books or studies may nonetheless prove helpful. Whether they are pure academic or practical, you will be sure to find useful ones.
Book reviews
- Page :
- page 1
- page 2
-
Wikipedia - online initiation in marketing
- Published on
- 1 June 2005
- by
- in
- about
Wikipedia is the first and worldwide free encyclopaedia to be found online. It has a large chapter on marketing and related topics. A very interesting and multilingual way to learn online about marketing.
-
Marketing Warfare, by Al Ries and Jack Trout
- Published on
- 14 March 2005
- by
- in
- about
In marketing books, Al Ries and Jack Trout know how to work their way. In their “International bestseller†, Marketing Warfare, they explain the marketing strategies by means of a war strategy. What to learn from the Burger war or the principle of force? Do you want to become a marketing general too?
-
Website: About Marketing
- Published on
- 8 November 2004
- by
- in
- about
Marketing Planet noticed the website "About - Marketing" and takes you on a tour to see what it is "about". Read about the advantages and the inconvenients and how to use this website for your use.
-
"22 immutable laws of marketing" by Al Ries and Jack Trout
- Published on
- 25 August 2004
- by
- in
- about
Well designed and prepared marketing strategies are bound to failure if they don’t take into account the immutable laws of marketing. Though many companies and marketing managers are convinced of their smartness without applying these rules, Al Ries and Jack Trout show the contrary in their so popular book.
-
"A technique for producing ideas" by James Webb Young
- Published on
- 4 May 2004
- by
- in
- about
Did they invent a special formula for creating ideas? Does it really exist and can we as from now all become genius? James Webb Young replies to these questions.
- Page :
- page 1
- page 2
