As marketing is a practical and living topic, some books or studies may nonetheless prove helpful. Whether they are pure academic or practical, you will be sure to find useful ones.
Book reviews
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"It’s Not How Good You Are..." by Paul Arden
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- 5 April 2004
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To become brilliant is not only about having the capacities to do so. It is also about really wanting it. Paul Arden shows us some obvious ideas to make a difference. Ideas that we seem too often to forget.
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"War and Peace" by Leo Tolstoy
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- 29 March 2004
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This literature masterpiece is not only a portait on the war between France and Russia around 1812 but also a story about the Russian Bourgoisie and mankind in general.
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Business in China - upcoming survey of The Economist
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- 17 March 2004
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Articles about China and its business opportunities are undoubtly the latest trend. The next upcoming one is a survey on China from The Economist.
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The books you need for Marketing and Strategy
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- 9 March 2004
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Are you looking for an unpartial book list? How to know what to choose in the enormous list of books? jacqueline-oud.com replies to this question and lists you the interesting books in the world of Marketing and Strategy. Trouvez sur jacqueline-oud.com la liste des livres intéressants dans le domaine du marketing et stratégie.
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The return of Tom Peters with Re-imagine"
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- 9 February 2004
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The Author of "In Search for Excellence" comes back with a new book rather on management than on marketing. What success will it bring?
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