The hype around Apple and the «i-Products» is for none probably any longer a surprise. At the same time, marketing studies are not new to many neither. But what may happen when you try original marketing studies on an iPhone? Well … apparently you get to understand why women seem more attracted to men with an iPhone and a lot of buzz.
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The philosophy behind much advertising is based on the old observation that every man is really two men: the man he is and the man he wants to be.
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William Feather
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