The hype around Apple and the «i-Products» is for none probably any longer a surprise. At the same time, marketing studies are not new to many neither. But what may happen when you try original marketing studies on an iPhone? Well … apparently you get to understand why women seem more attracted to men with an iPhone and a lot of buzz.
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Ignoranti, quem portum petat, nullus suus ventus est.
"If one does not know to which port one is sailing, no wind is favourable."
Epistulea ad Lucilium n° 71, sect 3.
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Seneca / Sénèque [c. 4 Bc - Ad 65]
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