Competitors are those that may make life tough. But they also keep you awake and looking for a way to differentiate yourself, especially if you want to survive. Study how to make the best of their presence and see how you can turn it into an advantage for your own company.
Competition
- Page :
- page 1
- page 2
-
HP buys Palm, a technology fusion to come?
- Published on
- 4 May 2010
- by
- in
- about
Palm, known moreover for its Palm Pilot, innovater in his time, has been bought by HP. For some this seems a surprise, for others fully logical.
-
Buzz or true ... women prefer iPhone-men?
- Published on
- 4 May 2010
- by
- in
- about
The hype around Apple and the «i-Products» is for none probably any longer a surprise. At the same time, marketing studies are not new to many neither. But what may happen when you try original marketing studies on an iPhone? Well … apparently you get to understand why women seem more attracted to men with an iPhone and a lot of buzz.
-
Apple beware, there’s Lenovo’s U1 Hybrid Ideapad
- Published on
- 30 January 2010
- by
- in
- about
Begin January Lenovo presented its Ideapad U1 Hybrid. A removable tablet from a laptop. The tablet competition is going to be interesting.
-
DVD marketing war: Sony’s Blu-Ray against Toshiba’s HD-DVD
- Published on
- 22 December 2005
- by
- in
- about
We are about to live a revival of the marketing war "Betamax vs VHS". The marketing war of the high-definition next-generation DVD standard will be fought between Sony (Blu-Ray) and Toshiba (HD-DVD). The commercial launch is about to start, what will be the outcome?
-
Nation Brand Index - what brand image does your country have?
- Published on
- 22 December 2005
- by
- in
- about
Branding and positioning are no longer restricted to company’s brands. The Anholt-GMI Nation Brand Index explains why we prefer German cars, Italian design or go on holiday rather in Canada than Belgium. Now even governments can apply the marketing lessons.
- Page :
- page 1
- page 2
