Competitors are those that may make life tough. But they also keep you awake and looking for a way to differentiate yourself, especially if you want to survive. Study how to make the best of their presence and see how you can turn it into an advantage for your own company.
Competition
- Page :
- page 1
- page 2
-
Market Research… or the search for a market!
- Published on
- 7 December 2005
- by
- in
- about
"So we had it! Our own business idea. But, we had multiple challenges: where to start from? What were we researching? Who would be our clients? Our competitors? Where to find the necessary information? How to find it?" Discover this next step with the founders of ImFusio in their own chronicle.
-
Reorganisation of the world wide textile industry: the role of marketing
- Published on
- 14 March 2005
- by
- in
- about
The textile market is about to undergo major changes as a result of the WTO Uruguay round agreements for the market on textile. How will this change the market and where lies the potential in the marketing strategy for textile companies?
-
Colgate’s restructuring plan aims sales and marketing initiatives
- Published on
- 4 January 2005
- by
- in
- about
Colgate announced a four-year plan including a lot of reduction of workforce and factories but also a clear increase of importance of the sales and marketing strategy.
-
"22 immutable laws of marketing" by Al Ries and Jack Trout
- Published on
- 25 August 2004
- by
- in
- about
Well designed and prepared marketing strategies are bound to failure if they don’t take into account the immutable laws of marketing. Though many companies and marketing managers are convinced of their smartness without applying these rules, Al Ries and Jack Trout show the contrary in their so popular book.
-
Walt Disney: who’s playing with Mickey ?
- Published on
- 12 February 2004
- by
- in
- about
Mergers and acquisitions are becoming part of todays economy. However, not all are having the same goals. Not all wil be profitable. What wil bring the bid on Walt Disney?
- Page :
- page 1
- page 2
