Understanding consumer behaviour and detecting the upcoming trends can prove very promising if a company needs to improve its market understanding. It can also prove efficient if one needs to study what product will reply to what type of customer. According to your market and activity, see how you can study the evolution and movements of the customers and be in his mind.
Consumer behaviour
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Apple makes Disney dream bigger
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- 20 October 2009
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A new cooperation between Apple, Steve Jobs, and Disney will redynamise the Disney stores as from summer 2010 and make them a complete experience.
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From knowledge management to experience sharing
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- 28 June 2005
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Knowledge management is the solution to capture information and experience. But for marketing management, this success can only be achieved when out passing the initial technology idea and combine it with experience sharing. Discover the virtues of today’s generation of knowledge management and how to make it work for you.
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The strength and influence of colour
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- 12 January 2005
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According to the way you use colours as an element in your marketing mix, your message can be differently perceived and boosted. How far have you gone in using their opportunities of strength and influence or did you miss out on this?
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Update on Coca Cola "Unexpected Summer Campaign 2004"
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- 4 January 2005
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The Coca Cola Unexpectd Summer Campaign was a big hit - or at least a big communication approach by Coca Cola. What was the final result of this campaign?
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Market research versus marketing research
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- 23 August 2004
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Market research and marketing research are two different fields of research though often confused. Make the best use of them. Identify their differences and the important elements for results, and then decide how to operate.
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