Understanding consumer behaviour and detecting the upcoming trends can prove very promising if a company needs to improve its market understanding. It can also prove efficient if one needs to study what product will reply to what type of customer. According to your market and activity, see how you can study the evolution and movements of the customers and be in his mind.
Consumer behaviour
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An "Unexpected Summer" with Coca Cola and high-tech cans
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- 28 May 2004
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Coca Cola seems far ahead of others with this new adverstisement. Their summer advertisement combines their cans, gps and intersting prices as to remind the freshnes of the Coca Cola drinks and ... track their consumers.
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The neverending story of segmentation
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- 7 May 2004
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The challenge of new products and success depends also on the genius of finding new segments to sell to. What types are currently in fashion and how to detect the segements of the future?
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