Marketing no longer stops at the border of a country. New markets are continuously being approached and new strategies are developed. Each country has its own particularities that are to be accepted if you want to succeed. But countries can also have an image that can be used as an opportunity in a strategy. You will have to take both side of the stories into account.
Countries
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Doing business in China: understanding the difficulties
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- 30 March 2004
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Allthough China continues to attract many companies that aim to succeed, the reality is quite different. Success is not that easy to obtain.
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Business in China - upcoming survey of The Economist
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- 17 March 2004
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Articles about China and its business opportunities are undoubtly the latest trend. The next upcoming one is a survey on China from The Economist.
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