The creative part in marketing is undeniable. Fortunately we are all capable of increasing our creative skills, even if some may doubt about it. To increase your creativity and make the best use of it will be the aim in this topic.
Creative
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Bavaria creates a marketing conflict at World Cup with orange dresses
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- 18 June 2010
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At WorldCup 2010 in South Africa, Bavaria - a Dutch brewer - creates a marketing conflict during a match opposing the Netherlands and Denmark with women dressed in sexy orange dresses. The action, considered as ambush marketing, irritated FIFA and Budweiser, the official sponser and directe competitor of Bavaria. In the mean time, the orange dresses are "hot" to have and Bavaria has won its publicity stunt.
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The most creative people event
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- 31 May 2010
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Fast Company organises the 2010 edition of the most creative people in business. It will take place on June 16th in New York, US. Inspiration and creativity garanteed.
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Entrepreneurship vs. employment: a genuine difference
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- 24 March 2006
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Quitting an employer to become your own is just like getting on a boat thinking about the final destination, but not realizing the essence is in the actual journey, and the destination is never final… In this ImFusio article, the founders wil take you with them on their journey and show you their challenges towards entrepreneurship.
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The strength and influence of colour
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- 12 January 2005
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According to the way you use colours as an element in your marketing mix, your message can be differently perceived and boosted. How far have you gone in using their opportunities of strength and influence or did you miss out on this?
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Adidas re-designs the Parisian Metro Porte d’Auteuil
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- 27 May 2004
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Adidas is focusing his advertising campaigns on two major European sports events of this summer. To distinguish itself from other competitors, Adidas is taking the run.
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