Cultures teaches us how to estimate the variety of customers. It will also show us the upcoming trends. Marketing needs to feed itself with new ideas from around us, culture can be seen as a good inspiration so let it guide you.
Culture
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Is marketing the answer to all?
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- 18 January 2006
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The movie "Last Holiday" is about to come out. Nothing special at first sight, wouldn’t it be that the main actors are not mainstream actors making it a movie that would have been impossible 10 years ago. What’s the role of marketing?
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Disney opens itself to cultural differences and adapts its latest park to the local culture
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- 15 September 2005
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Disney “Goes East” with the opening of the first Disney Park in China. The stakes are big, and probably for the first time in Disney history, the immutable rules of the park are changed. Disney is opening itself to cultural differences and adapts its park to China.
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Gay Marketing - difficult segmentation
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- 24 May 2004
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Gay marketing is still in its first steps but intrigues many marketeers. How to approach this segment and can we really approach them as one segment?
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Doing business in China: understanding the difficulties
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- 30 March 2004
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Allthough China continues to attract many companies that aim to succeed, the reality is quite different. Success is not that easy to obtain.
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History and strategy: an undeniable link
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- 22 March 2004
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History studies past events and provide you wise lessons and experiences that are valuable for the preparation of your strategy. How to take advantage of mistakes and successes from the past? This article will show how history can improve your strategic capacities.
