Distribution is one of the main elements in the Marketing Mix. Have you hear about "being in the right place at the right moment"? It is a rule that is still valid and that applies also to the world of marketing. And in this world, the places never stay available for a long time.
Distribution
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Apple makes Disney dream bigger
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- 20 October 2009
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A new cooperation between Apple, Steve Jobs, and Disney will redynamise the Disney stores as from summer 2010 and make them a complete experience.
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BCG paper - Taking care of brands through vertical integration
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- 22 March 2006
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«Taking care of brands through vertical integration» is a paper from November 2005 by the Boston Consulting Group as a result of a study they carried out regarding the retail market and the possible threats for the manufacturer’s brand.
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Distribution channels performance and brand image influence
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- 14 March 2005
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The performance of an international distribution channel depends on the style of management applied to the foreign partner: monitoring, controls and incentives as well as joint decision and “socialisation†. But what about the brand image influence? How arbitrate between a unilateral governance and a bilateral one? The case of L’Oreal.
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The Marketing Mix
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- 19 April 2004
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After defining the 4P in Marketing, it is important to see how these four elements interact. It is due to this mutual influence that we call it the Marketing Mix. Detecting the influences may save you from problems.
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The basic marketing rules: the 4P’s
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- 19 April 2004
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The famous 4 P’s are more than just an analysis on how to create your product. Whether it is a refreshment or your first lesson in marketing, managing the basics in marketing is a must.
