Event
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Bavaria creates a marketing conflict at World Cup with orange dresses
- Published on
- 18 June 2010
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At WorldCup 2010 in South Africa, Bavaria - a Dutch brewer - creates a marketing conflict during a match opposing the Netherlands and Denmark with women dressed in sexy orange dresses. The action, considered as ambush marketing, irritated FIFA and Budweiser, the official sponser and directe competitor of Bavaria. In the mean time, the orange dresses are "hot" to have and Bavaria has won its publicity stunt.
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The most creative people event
- Published on
- 31 May 2010
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Fast Company organises the 2010 edition of the most creative people in business. It will take place on June 16th in New York, US. Inspiration and creativity garanteed.
