Being a leader on a market or in your style of management is not easy. The way to get there and how to stay there are complicated issues. Many want to succeed and many have spoken about it. Here you will find an overview of what ideas and strategies might help you. You will also find advice on what to do when you are not a leader, or not yet.
Leadership
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DVD marketing war: Sony’s Blu-Ray against Toshiba’s HD-DVD
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- 22 December 2005
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We are about to live a revival of the marketing war "Betamax vs VHS". The marketing war of the high-definition next-generation DVD standard will be fought between Sony (Blu-Ray) and Toshiba (HD-DVD). The commercial launch is about to start, what will be the outcome?
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The AMA - 26th Annual Marketing Research Conference
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- 22 August 2005
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The American Marketing Association holds its 26th Annual Marketing Research Conference in September. This year’s theme: Information to Action - Power of research. A closer look at the Conference and its program.
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The books you need for Marketing and Strategy
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- 9 March 2004
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Are you looking for an unpartial book list? How to know what to choose in the enormous list of books? jacqueline-oud.com replies to this question and lists you the interesting books in the world of Marketing and Strategy.
Trouvez sur jacqueline-oud.com la liste des livres intéressants dans le domaine du marketing et stratégie. -
What is strategy about?
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- 21 October 2003
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Strategy is a word that many people use, it "sounds" good and can impress a lot of people. Strategy can also be found everywhere and thus seems to be applicable to a lot of topics. But what is it really about, what does it stand for and when should you use it, that’s what this article is about.
