All sciences are based upon methods, so is marketing. Marketing will come to nothing if you do not use any methods and apply a structure. There are some golden rules to be applied and some methods that have proven relevant throughout time. You will find them here, be sure to make use of them.
Methods
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Website: About Marketing
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- 8 November 2004
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Marketing Planet noticed the website "About - Marketing" and takes you on a tour to see what it is "about". Read about the advantages and the inconvenients and how to use this website for your use.
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How to write a good brief?
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- 26 May 2004
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A key element for a project - internal or external - is the brief. A good brief replies to certain points that will thus guide all participants in the project.
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What it takes to work successfully with an agency
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- 26 April 2004
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Not all projects can be developed inhouse, some need the expertise or the vision of an agency. Though promising, it will not always become a success. Some rules can help you to make the best with the external partner
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How to select an agency?
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- 26 April 2004
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Working with an agency for a project includes to make a selection of various agencies. They may look alike but it is important to distinguish them and detect clearly the qualities that you are looking for.
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The Marketing Mix
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- 19 April 2004
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After defining the 4P in Marketing, it is important to see how these four elements interact. It is due to this mutual influence that we call it the Marketing Mix. Detecting the influences may save you from problems.
