All sciences are based upon methods, so is marketing. Marketing will come to nothing if you do not use any methods and apply a structure. There are some golden rules to be applied and some methods that have proven relevant throughout time. You will find them here, be sure to make use of them.
Methods
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Entrepreneurship vs. employment: a genuine difference
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- 24 March 2006
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Quitting an employer to become your own is just like getting on a boat thinking about the final destination, but not realizing the essence is in the actual journey, and the destination is never final… In this ImFusio article, the founders wil take you with them on their journey and show you their challenges towards entrepreneurship.
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From knowledge management to experience sharing
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- 28 June 2005
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Knowledge management is the solution to capture information and experience. But for marketing management, this success can only be achieved when out passing the initial technology idea and combine it with experience sharing. Discover the virtues of today’s generation of knowledge management and how to make it work for you.
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Wikipedia - online initiation in marketing
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- 1 June 2005
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Wikipedia is the first and worldwide free encyclopaedia to be found online. It has a large chapter on marketing and related topics. A very interesting and multilingual way to learn online about marketing.
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Marketing Warfare, by Al Ries and Jack Trout
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- 14 March 2005
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In marketing books, Al Ries and Jack Trout know how to work their way. In their “International bestseller†, Marketing Warfare, they explain the marketing strategies by means of a war strategy. What to learn from the Burger war or the principle of force? Do you want to become a marketing general too?
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The magic power of Three
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- 30 December 2004
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Have you ever heard about the power of Three? Meet the number and its psychology behind it. Take the step to apply it to your marketing and sales aspects.
