Negotiation is needed in the different levels of each working environment. If one manages a good negotiation one will be in a position of strength. Whether at your office, with a partner or an agency, negotiation is unavoidable and needs to be trained.
Negotiation
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Apple’s Tablet: thou shalt be iPad .... or not
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- 28 January 2010
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On January 2010, Apple launched its long awaited tablet. Supposed to turned around the way we used internet and books, the commotion that was caused for a start had more to do with it’s name: iPad.
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How to generate a case study
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- 10 August 2005
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Customer case studies are good ways of generating testimonials and good material for promoting your business. Some practical tips of how to create them and make the best use of them.
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Should the Customer be King?
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- 29 October 2004
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In todays world, customers are considered to be treat as Kings. The sky is their limit and what they want are dreams. Is this the best approach, and are they the real Kings?
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Robert Cialdini’s principles of effective influence
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- 13 September 2004
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Influence is an element in negotiation as well as in marketing strategy. As a result of his studies, Robert Cialdini has defined the principles of effective influence. It shows that a good use of influence can be very prosperous for trade, though it should be applied very cautiously.
