Promotion is the part in marketing that might be the most visible and the most appealing to your customers. Promotion will make your product visible and existing. The right way of promotion is therefor a very important element for every product, especially in this world were there is so much information.
Promotion
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Promotional products: ambassadors in your customers’ environment
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- 15 September 2005
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In this interview, Stéphane Jousset from Pamina, explains to Marketing Planet readers how to make best use of promotional products: turn them into ambassadors of your company.
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What’s left to buzz?
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- 24 November 2004
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Buzz marketing has started its recent hype in 2001. According to voices back then, buzz marketing would not survive and become a victim of its own "marketing" success. What is left of the buzz potential now in 2004 and what rules apply?
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The Marketing Mix
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- 19 April 2004
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After defining the 4P in Marketing, it is important to see how these four elements interact. It is due to this mutual influence that we call it the Marketing Mix. Detecting the influences may save you from problems.
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The basic marketing rules: the 4P’s
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- 19 April 2004
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The famous 4 P’s are more than just an analysis on how to create your product. Whether it is a refreshment or your first lesson in marketing, managing the basics in marketing is a must.
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Marketing: the essentials
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- 10 January 2004
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What marketing is all about, what you should know before everything else regarding marketing, it is all explained in "Marketing the essentials"
