Research can be important for your company and its offer. Don’t be fooled by all the agencies and their promises. Study very seriously what research method is relevant and how to operate to make it successful. Marketing research and market research will be the main elements within Research, due to their importance. Nevertheless, other types of research such as product research and advertising research will be included too.
Research
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BCG paper - Taking care of brands through vertical integration
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- 22 March 2006
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«Taking care of brands through vertical integration» is a paper from November 2005 by the Boston Consulting Group as a result of a study they carried out regarding the retail market and the possible threats for the manufacturer’s brand.
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Market Research… or the search for a market!
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- 7 December 2005
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"So we had it! Our own business idea. But, we had multiple challenges: where to start from? What were we researching? Who would be our clients? Our competitors? Where to find the necessary information? How to find it?" Discover this next step with the founders of ImFusio in their own chronicle.
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The AMA - 26th Annual Marketing Research Conference
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- 22 August 2005
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The American Marketing Association holds its 26th Annual Marketing Research Conference in September. This year’s theme: Information to Action - Power of research. A closer look at the Conference and its program.
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From knowledge management to experience sharing
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- 28 June 2005
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Knowledge management is the solution to capture information and experience. But for marketing management, this success can only be achieved when out passing the initial technology idea and combine it with experience sharing. Discover the virtues of today’s generation of knowledge management and how to make it work for you.
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Wikipedia - online initiation in marketing
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- 1 June 2005
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Wikipedia is the first and worldwide free encyclopaedia to be found online. It has a large chapter on marketing and related topics. A very interesting and multilingual way to learn online about marketing.
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