Research can be important for your company and its offer. Don’t be fooled by all the agencies and their promises. Study very seriously what research method is relevant and how to operate to make it successful. Marketing research and market research will be the main elements within Research, due to their importance. Nevertheless, other types of research such as product research and advertising research will be included too.
Research
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The strength and influence of colour
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- 12 January 2005
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According to the way you use colours as an element in your marketing mix, your message can be differently perceived and boosted. How far have you gone in using their opportunities of strength and influence or did you miss out on this?
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Robert Cialdini’s principles of effective influence
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- 13 September 2004
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Influence is an element in negotiation as well as in marketing strategy. As a result of his studies, Robert Cialdini has defined the principles of effective influence. It shows that a good use of influence can be very prosperous for trade, though it should be applied very cautiously.
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Market research versus marketing research
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- 23 August 2004
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Market research and marketing research are two different fields of research though often confused. Make the best use of them. Identify their differences and the important elements for results, and then decide how to operate.
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