Marketing can be very well prepared but if it leaves the sales aspects out of side there will be no result at all. Your sales staff is often the only tangible link between your marketing and the customer. To have your sales work, make your sales staff want it to work.
Sales
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Hey Mister, don’t forget your clients!
- Published on
- 10 January 2004
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Marketing always seems to focus on the future and on increasing turnover. Looking for new ways to sell your products of services seems to be the main target for many in marketing. However, one should not run to fast and forget who brings in the money. It is the current client that is important. Don’t let him slip away.
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Marketing: the essentials
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- 10 January 2004
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What marketing is all about, what you should know before everything else regarding marketing, it is all explained in "Marketing the essentials"
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