Marketing can be very well prepared but if it leaves the sales aspects out of side there will be no result at all. Your sales staff is often the only tangible link between your marketing and the customer. To have your sales work, make your sales staff want it to work.
Sales
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Sales and Marketing - organisational conflicts
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- 4 November 2008
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Sales versus marketing conflicts are not rare. However, we tend to take them for granted or see them as normal. But they damage the company in the end. If we take time to accept them though, we may find solutions and increase business results.
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Facts & Figures: presence of Procter & Gamble around you
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- 21 June 2006
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Some figurs about Procter & Gamble and its integration in our daily life. The "nephew" of Big Brother is everywhere.
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How to generate a case study
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- 10 August 2005
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Customer case studies are good ways of generating testimonials and good material for promoting your business. Some practical tips of how to create them and make the best use of them.
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The magic power of Three
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- 30 December 2004
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Have you ever heard about the power of Three? Meet the number and its psychology behind it. Take the step to apply it to your marketing and sales aspects.
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Sales success: what it takes to get there
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- 27 March 2004
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Sales results are often considered as not very tangible or easy to analyse. Many stories exists from companies achieving tremendous results whereas others don’t seem to succeed at all. What does it take to obtain the results and what can be done to avoid the traps.
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