Segmentation studies the existing segments and new segments to identify and to develop. In all branch activities segmentation is needed. Find what key elements are to be taken into account when you define your segments.
Segmentation
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Is marketing the answer to all?
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- 18 January 2006
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The movie "Last Holiday" is about to come out. Nothing special at first sight, wouldn’t it be that the main actors are not mainstream actors making it a movie that would have been impossible 10 years ago. What’s the role of marketing?
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McDonald’s - attracting even very young ones
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- 9 March 2005
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McDonald’s trying very hard recently to attract children in their restaurants and make parents feel good when they do so. How far can you go attracting children?
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Gay Marketing - difficult segmentation
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- 24 May 2004
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Gay marketing is still in its first steps but intrigues many marketeers. How to approach this segment and can we really approach them as one segment?
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And marketing created Men
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- 7 May 2004
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With women more and more active, Men sometimes may feel less usefull. Nothing is less true, marketing loves them! Everything will be done to please them.
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The neverending story of segmentation
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- 7 May 2004
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The challenge of new products and success depends also on the genius of finding new segments to sell to. What types are currently in fashion and how to detect the segements of the future?
