Strategy in marketing will may you keep an eye on your goal and do what it takes to get there. Study various strategies, see how to improve a strategy and what methods exists.
Strategy
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HP buys Palm, a technology fusion to come?
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- 4 May 2010
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Palm, known moreover for its Palm Pilot, innovater in his time, has been bought by HP. For some this seems a surprise, for others fully logical.
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Sales and Marketing - organisational conflicts
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- 4 November 2008
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Sales versus marketing conflicts are not rare. However, we tend to take them for granted or see them as normal. But they damage the company in the end. If we take time to accept them though, we may find solutions and increase business results.
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Philips launches intimate massagers for couples, that’s a change in strategy
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- 14 September 2008
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117 years old Philips group launches a controversy new product and aims to reorient its strategy towards health and well-being.
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The AMA - 26th Annual Marketing Research Conference
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- 22 August 2005
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The American Marketing Association holds its 26th Annual Marketing Research Conference in September. This year’s theme: Information to Action - Power of research. A closer look at the Conference and its program.
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Finding your business idea
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- 13 July 2005
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Finding the right idea for a business seems obvious .... but only
afterwards. In fact, reality shows that it is a full time job and far from easy. In this first article from ImFusio, you will discover their steps in developping their idea and how they combined creativity with methods and references.
